Interactivity is definitely a subject that is most vital for me, as my studies greatly based on it. Over the years, academic years, I have repeatedly been introduced to different concepts of how to understand the definition of interactive media. I focus on the media because it has been one of the core-subjects of my curriculum.
For years I have studied the principles of communication – whether it is the message, the medium, the communicator, the noise or the receivers. Interactivity in these patterns of relationships can occur in various places; therefore a descriptive notion of the one has always been in my mind.
To me interactive media or interactive “something” means the communication with that something is an input-output symbiosis. This means that one (output) cannot live or survive without the other (input) and vice versa. This means that in the case of media the message or content cannot survive or be whole without the input of the receiver.
Of course this definition lacks the originality, or rather the ability to implement it to a variety of interactive solutions available in the market. But as Jensen conclusively reports, this try of universality is quite problematic, as what might be thought as a feature of interactivity has no common ground – the ability to see a TV-guide through my television is not interactivity to me, but rather an intra-channel of the main channel. To others it very well might be.
But I’m willing to rethink my concept of interactivity, as the one offered by Jensen is quite rational – “interactivity can … be reduced to four dimensions which can be understood using the communication patterns: transmission, consultation, conversation and registration”.
As a traditionally un-interactive channel newspaper can be thought as a transmission channel and registration based communication has a fixed amount of input and output; then truly interactive channels can be consultation and conversation, as there exists the before-mentioned input-output symbiosis. By Jensen this symbiosis can be described as follows: “Interaction occurs as soon as the actions of two or more individuals are observed to be mutually interdependent”.
Source:
http:// www.nordicom.gu.se/ reviewcontents/ ncomreview/
ncomreview198/ jensen.pdf
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